CConversations: Caylen Walker, Copywriter at SSENSE
In this CConversation we discuss a range of topics with Caylen Walker a Copywriter at SSENSE. Leveraging her vast industry experience, Caylen and I discuss e-commerce copy that converts, establishing a strong written tone, and positioning email campaigns to target engagement.
CConversations: Jade Farhat, Content Creator
In this CConversation we discuss a range of topics with Jade Farhat, a Toronto-based Content Creator. From her personal brand to diversifying content creation to managing creative endeavors while working a full-time job, Jade and I chat about it all!
CConversations: Emily Oliveira, Founder of Nu Beauty
In this CConversation we dive into a few different topics with Emily Oliveira, content creator and owner + founder of skincare brand Nu Beauty. We discuss some hot topics such as Emily’s sacred morning routine, details on her brand + social strategy and the creative and brand development of Nu Beauty.
What does it take to Plan the Perfect Brand Shoot?
Planning and executing a perfect personal brand shoot is something that takes time, energy and attention to detail. There’s nothing worse than leaving your dream shot behind because you ran out of time or forgot an essential prop. I’ve broken it down into three categories: Direction + Reflection, Planning and Execution. Keep reading for my top tips on how to prep for your next photo shoot moment.